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Programmatic Helps Brands Make the Most of Micro-Moments – Think with Google

It’s hard to plan for nonlinear purchase paths, but programmatic advertising can help, enabling brands to reach the right person with the right message in the moment of opportunity. Brands can use programmatic to assemble a consumer’s micro-moments in just the right way—like joining puzzle pieces together—to see a detailed blueprint of consumer intent

Source: Programmatic Helps Brands Make the Most of Micro-Moments – Think with Google

83% of all display buys will be programmatic by 2017. That’s what Google has to say about programmatic on their google+ page. What that tells me is that if you’re not able to harness the power of the tools to deliver relevancy then you might as well not even bother.

The proliferation of devices means that people are connecting their experience across tabs, workstations and devices while on the way to the store to buy the product in person. This makes the marketers job so much more difficult when trying to understand the patterns of their buyers. Fortunately Google has mostly solved the problem for you.

Some say programmatic is the death of creative. I liken it to the death of folk music. The music never died, just it’s audience. It just means creatives have to be.. well …more creative. For those who are inclined to set and forget their campaigns, they will find that Google does a very decent job of managing the interactions for them. However those that are accustomed to squeaking into the first page with lower scores will always be obliterated by those who can generate killer ad copy.

Good luck on your programmatic journey. Please let me know what tips and tricks you’ve discovered that make or break your campaigns.

Categories: Business, Computers, Economics, Google, Technology, Web

Blow my mind

html5 javascript, learn html css, learn html5 online – Microsoft Virtual Academy

Learn HTML5 online with our free course, which also teaches JavaScript and CSS3. Deepen your knowledge with training led by experts in the industry.

Source: html5 javascript, learn html css, learn html5 online – Microsoft Virtual Academy

I can’t believe how good this introduction course on Web development was. (html, css, javascript) The best part about it was the price, FREE!

I had recently completed the javascript and jquery courses in codeacademy and thought I would try to find some intermediate exercises to take it to the next level. That’s when I came across the Microsoft 70-480 exam and popped open the link to the self-guided training for the course. I didn’t expect much out of free videos from Microsoft but in honesty it felt like I was attending an expensive workshop.

The modules are pretty short. Usually around 20 minutes and nothing over 30. The presenters are some of the best in the field and are celebrities if you follow certain circles.

I had no idea that all apps built for the Microsoft Store will use these simple languages. I’m not necessarily a big MS fanboy, but you can see why they are so successfully in their strategy. They empower the workforce to use their tools and win market dominance because of it.

I had fun.

Microsoft also offers a complete beginner’s course here:

https://mva.microsoft.com/en-us/training-courses/html5-css3-fundamentals-development-for-absolute-beginners-14207?l=Y4COscFfB_7500115888

https://mva.microsoft.com/en-us/training-courses/javascript-fundamentals-for-absolute-beginners-14194?l=DmF3TY1eB_9500115888

And an advanced app store course here:

https://mva.microsoft.com/en-US/training-courses/advanced-windows-store-app-development-with-html5-jump-start-14249?l=dXXzxyRfB_4800115888

Categories: Computers, Linguistics, Personal Development, Programming, Technology, Web

Blow my mind